Not very exciting, but vaguely interesting news: PhonePayPlus, the premium rate phone line regulator has reported that complaints about premium rate services halved last year. Good news and it seems that the service providers are finally getting the message that customers will not be ripped off.
In the last few years there have been a number of premium rate scandals mostly from TV companies. The drop in the ring tone market and the premium ‘subscription’ service may also have helped. That is not a result of better regulations but simply that the technology has moved on: most people just download tracks and set them as their ringtones now.
Complaints about unsolicited messages were also down by 85%. Again, this may be due more to the current economic climate and a change in marketing tactics. Still, it’s good news for mobile marketers.