iphone app usage and demographics

Update: see latest blog on iphone sales figures 2009. A case of some dodgy maths?

I have been happily quoting a statistic about iphone usage revealed by comScore that 70% of iphone users in the UK and some European countries are men. However I am finding myself in an interesting situation. I am beginning to feel that the annecdotal evidence doesn’t support this fact.

I was running a seminar for the Institute of Direct Marketing yesterday, and 1/3rd of the audience had an iphone. All women. But it’s not just that one seminar. I see it with my friends, and I see it on the street and the bus. Women like the iphone! And it’s fair enough. I don’t see the iphone as marketed specifically for men, nor is it the kind of techie gadget that will appeal to just they boys.

The sales of iphones are so rapid that it could be the demographic is simply changing quickly and the previous research is out of date. It will be interesting to see what the next report on iphone usage show us.9

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