Mobile Ad Spend up 42% in 2010 …

… that’s according to an article at emarketer.com.

A senior research analyst has predicted the market for the next five years as growing at the following rate:

2009 : $416 million
2010 : $593 million
2011 : $830 million
2012 : $1140 million
2013 : $1560 million

That’s great new from the industry, and who am I to question a senior analyst in a reputable online research company?

However, I would always recommend taking these kinds of figures with a pinch of salt. I can see that there are grounds for this prediction: Google’s acquisition of Admob for $750 is a good argument in favour of mobile advertising’s rise. However, is $1.5 billion by 2013 actually a realistic figure? Who knows? What I do know is that predictions like this get bandied around the industry and quickly become irrefutable facts that are often quoted. Yes, mobile advertising will grow, but I would suggest taking this kind of analysis with a pinch of salt.

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