The most popular site on mobile is …?

Facebook. No surprises there really, but that’s according to Opera based on stats from their mini browser. It is unlikely to account for many (or even any) iphone users though, but it’s a good stab at estimating the size. The largest growing site for mobile in 2009? Twitter. Again not much of a revelation. However, it does look like Google has some catching up to do in the mobile space.

The cost of iphone piracy

It’s around $450 million according to financial site, 24/7 Wall Street. They based the calculation on the basis that for every one legitimate paid sale there are three illegal downloads. That equates to $4.5 billion. Unlike the music industry’s vastly inflated claims, the calculation sensibly assumes that at best, 10% would have paid for those apps if they could only get them legally. That’s how they arrived at the $450 million.
I’m not too worried about Apple as they are doing very nicely from the iphone and app store. There will always be piracy, but as always it will be the small developers who suffer the worst.

Apple’s tablet tested for launch

Ahead of Weds launch, it has been a case of ‘keep taking the tablets’ according to mobile analytics company, Flurry. In the last few days they have seen a significant increase in activity from 50 mobile devices testing over 200 applications, all tracked to Apple’s cupertino HQ. They have concluded it can only mean one thing … tablets!
With Apple entering the market it looks like tablets may be the big technolgoy story for 2010. The offer a good half-way house between lap tops and smartphone, with the big-screen advantages of the former and the touch screen/mobile connectivity of the latter. More updates on the Apple Tablet following Weds launch.

Want mobile ad click-thrus? Then go Symbian

In spite of the fact that the iphone/ipod touch has a high internet browsing rate, it would seem that it is the Symbian mobiles which include many Nokias, that get the highest click-thru rate on adverts. Mobile ad optimiser, Smaato looked at the average click thru rate of over 3 billion served ads. Using that as an index of 100, they found that Symbian handset users rate was an impressive 169 points. iphone was the next best at 119. Blackberry, in particular, showed a low index score.
More information on Smaato’s site here.

The next youth trend in handsets will be …

… The Blackberry. Yup, you read that correctly, the Blackberry! This mainstay of mobile business email is on the verge of becoming the must-have gadged for teenagers. But surely not? What about the iphone, it’s way cooler than anything RIM has to offer? Well the iphone is cool if you are 20somthing (or 30something even) and particularly if you are a creative, media, Twitter using-type. But if you’re a teen the iphone doesn’t have much to offer (and teens don’t use Twitter anyway). For starters the iphone is pricey, only available on specific networks. What’s more, everything’s heavily tied into Apple and their itunes store. Not great if you are sharing, rather than buying music as many teenagers do.
Blackberry, on the other hand, actually has coolness amongst teens. It’s the handset of choice for Paris Hilton (bright pink and covered in Sorowski crystals) and the cast of Gossip Girl. Its strange how Apple Macs are always the computer of choice in films and television, but the iphone has not made the grade. Maybe it came too late, or maybe Blackberry just did a better job of product placement.
The other thing that RIM have going for them is the killer app for teenagers. But its not a game nor a camera. Its their instant messaging application ‘BBM‘. It’s fast, simple and free (if you have a data package). You can copy and paste conversations, send them on anonymously and best of all you can quickly change your screen name to become undetected to people. The other advantage of the Blackberry is the QWERTY keyboard, which can be used with two hands. Considerable faster than the iphone’s touch keypad. An essential consideration in the world of teenage communication. That’s also the point. For teenagers communication is as important as entertainment. Facebook’s success in the teenage market has been helped by status updates and spam free messaging.
What is also interesting is the way that teenagers are rapidly adopting a business tool for their own purposes, in much the same way that teenagers adopted SMS a decade ago. Text messaging was seen as a business tool, but the younger demographic encouraged by the low cost, saw SMS as the perfect tool.

For more on this, see the article at http://www.mobile-ent.biz/news/35751/Why-do-kids-love-Blackberry#after_ad
There is an interesting paper by MIT on the whole subject of youth and identity here: http://www.mitpressjournals.org/doi/pdf/10.1162/dmal.9780262524834.143