A new report from CSS Insight shows that 60% of Europeans do not use their mobile operator portal. I have been harping on about this for some time. For many brands the operator portal is THE place to be, but for most users, it isn’t. The fixed internet experience is one of going where you want, whenever you want. On the mobile internet the same thing is happending, and social networking is the first (and only) port of call for the majority of users.
The has significant implications for mobile marketing and advertising. Where do you go to engage with your mobile audience? The answer seems to be Facebook!