Too much information?

The thing that never ceases to amaze me is how much information people are willing to give out on social media. Top of the list for me is FourSquare, and here’s why:
I asked a number of random people to be my friend. A few (around 10%) accepted. I clicked on the profile of one woman who seemed quite active. In there it gave me her twitter account, email address and mobile phone number (just click to call!!!). The link to her Twitter account gave me where she works and her job title. Even more handy was the map showing her house (and of course, with FourSqaure I know whether she’s in or not). And even know what she had for lunch.
What I find fascinating about all this is that in spite of mobile being the most personal of channels, when it comes to social media many people are happy to offer up personal information by the bucket load. Maybe this world is much safer than I cynically believe, but frankly that is a hell of a lot of information to give out to a random stranger!!!

Android outsells the iphone in the US

… and Blackberry sells the most. According to figures from ND Group, the iphone represented 21% of smartphone sales in Q1 2010, whereas Android took a 28% market share, and Blackberry remained the market leader with 36%.
It’s certainly true that the iphone is a single model handset whereas both Android and Blackberry cover a number of models. However, it confirms that Apple, though highly significant in phone sales, far from dominate the market.
More on the story here.

Why I’m a Facebook refusenik

‘You’re telling me you’re not on Facebook!!??’ exclaimed Chris. It’s not the first time that someone had been outraged by my lack of a Facebook account. However, it was particularly damning as Chris Abraham is a social media guru and I’m supposed to be a digital media professional (maybe even expert). In fact in my mobile presentation I talk about the future of mobile social media, including .. ahem … Facebook.

So why am I not on Facebook? A few reasons …

‘I have real friends’.
This was my rather sarcastic reply when the FB boom first started around four years ago. The fact is that I find online relationships a bit pointless. I don’t want to get all deep and meaningful about my relationship with my real life friends, but when it comes down to it, I don’t think I could pop over for a coffee with online friends. Essentially a pure online friend is merely a connection. Don’t get me wrong, I am sure you can have an interesting chat with them, share ideas, photos, videos and so on. But ultimately it is just a connection. Frankly I have enough other connections both in real life and online. I don’t want to manage yet more through Facebook.

‘It’s great because people you haven’t seen since school get in touch with you’.

And therein lies the problem. I don’t want people from school getting in touch with me. Frankly if my old school mates were interested in keeping in touch, they would have done so before. It’s over 20 years since I left school and at some point during those two decades if there had been any common interest then we would have communicated. So, no, I don’t want random people looking me up thank you very much.

‘The internet does not forget’.

Whatever you put on the internet will be there for ever. Some people either forget that fact or,as I have seen with many teenagers, they don’t care. Or at least don’t care for now. We all know that stupid drunken behaviour as a student may rebound on you later in life. There are enough examples of both employment and relationships being compromised through ill advised FB content. And with Facebook it’s not just what you put out there, but also your friends and especially the photos they tag up. Does that mean I am embarrassed about what I put on the internet? Well no, in fact as I work for myself and am in a steady relationship it doesn’t worry me in the least. However, I think the issue of privacy is a major one and I don’t see why my life should be available to all on the internet.

Now, the last two points can be easily countered by managing privacy settings in FB. Fair enough, but I really don’t want to spend my life managing my own reputation by de-tagging photos of me. And if my privacy settings are so high that hardly anyone can contact me, then I might as well just give them my email address or phone number. Which is exactly what I do!

There is another element around privacy that also stops me joining Facebook. It’s the advertising side of it. The value of Facebook is it’s members. It’s not simply the ability to shove adverts in front of them, but it’s the knowledge about those members that allows them to target that advertising. And with the addition of location information that targeting will become even more acute. Given that I avoid store loyalty cards as I don’t want them to know about my purchasing habits, I don’t want to go and do essentially the same thing by joining Facebook.

‘Facebook is cliquey’.

In truth it’s this last point that ultimately puts me off the whole FB thing. For starters even the name suggests that it’s all based around photos and how we look. Then there are the cliques themselves ‘Did you see what I wrote on his wall’ kind of thing, the collection of friends (they’re not friends, they’re contacts), tagging of photos and so on. Am I making the cliqueness up? Well, no, apart form witnessing it for myself, there are numerous incidents of cyber-bulling around FB. Of course that can happen with any social media, but Facebook is currently the preferred tool, and personally I’d rather not be part of that.

Don’t get me wrong, I am not against social media. I blog (in case you hadn’t noticed), I use Twitter, LinkedIn and Foursquare. Largely I use if for business. Personally I’d prefer to email, text or just meet up with people. I can see how other people benefit from Facebook. One friend finds it essential to arrange a night out. My family (some of whom live abroad) use it to share photos. They aren’t the only ones. FB has more picture sharing that Flickr and any other site for that matter. So whilst there is a point to Facebook, it’s not for everyone, and no one should feel pressure to be on it.

Sex texts?

OK, the title is a little bit provocative, but it seems that the UK is certainly a nation of texters. Or at least under 25s, well at least one in ten of under 25’s. That’s because 10% of that age group told a study that it was OK to text during sex. The research, conducted by Retrivo begs as many questions as it answers, not least of which … how come you have two hands free during sex? Or maybe I’ve just been doing it wrong.
More here … that’s more on the report, not how to sex text.

Marketing Live 2010, Bratislava

I have finally found the time to write about the Marketing Live conference in Bratislava, Slovakia. I was really impressed by both the organisation and line up of speakers. Slovakia are EU members and have the Euro, however I felt that when it came to digital marketing, the Slovkians saw themselves as less sophisticated than their western European colleagues. I didn’t feel that was the case and the presentations showed that digital media is alive and progressing in Slovakia. The greatest difference was probably more market size: Slovakia is a small country of 5 million people and has a developing economy. It means that their home market has fewer people and less disposable income than other countries. Even then, the differences didn’t appear to be that vast.
One thing that was clear from going to the conference is that our needs, wants and aspirations are largely the same around the world. Regardless of governments or even culture, we are all driven by roughly the same things. Given that digital marketing is essentially about understanding these issues and our relationships to the technology, it means that things are similar the world over.
My mobile marketing presentation seemed to be well received (or maybe they were being polite) and I met some interesting people from the area. It was a pleasure to meet social media guru Chris Abrahams and enjoyed a couple of good nights out in Bratislava with him. His blog on the conference is here.
My thanks also have to go to the conference organisers for putting on a great event and making me feel extremely welcome.