Month: June 2010

Making Mobile Marketing Work: workshop in Birmingham 29th June

/ Mark Brill / Leave a comment

The DMA and in partnership with Birmingham City University, is running it’s highly successful event, Making Mobile Marketing Work in Birmingham on 29th June. It is a one-day practical workshop demonstrating how to take mobile marketing beyond SMS. It shows you how to use a range of channels to create stimulating, effective and engaging marketing campaigns.

The approach is a practical one with the morning session utilising case studies and live demonstrations presented by both leading brands (including Orange, M&S and DirectGov) and mobile practitioners. The afternoon session will include break-out workshops to put campaign development into practice. Working with industry specialists, each participating company will identify ways the tools can be used to manage clients’ expectations, enhance business profiles and identify the best ways to generate and maintain interest.

Tickets cost £55 to DMA members and £65 to non-members.

Click here for booking information: www.dma.org.uk/training/evt-evitem.asp?id=5721&t=Making+Mobile+Marketing+Work+

Mobile broadband sales plumet

/ Mark Brill / 1 Comment

A report by the website Broadband Expert has shown that mobile broadband sales in the UK have declined by 57% as the technology fails to live up to consumers’ expectations.
Anyone who has experienced mobile broadband knows that the connection speeds vary from slow to snail-pace. For most, the speeds are similar to those old dial-up connections. Whilst it offers a handy way to get connected outside of home or office, with the growth of Blackberrys and iphones, the need for a remote PC connection has reduced.
At the moment, from a network point of view this is probably a good thing. Many networks are creaking under the strain of people constantly checking Facebook for updates through their phones. So perhaps the drop in mobile broadband connections will have relieve this strain. Of course the drop in sales for the mobile operators is less of a good thing.
The hope is that the roll out of LTE (Long Term Evolution) network connections will give mobile broadband the shot in the arm that it desparately needs.