Taking a small leaf out of Apple’s iad book, Google have announced a new mobile advertising format that allows brands to include an expandable map. Rather than Apples $1 million entry, Google have announced a low start up cost. The ads can be found in mobile sites, and within apps both on Android and the iphone (not sure how that will work).

If there is one company out there that understand digital advertising then it’s Google. I’ve not been convinced of iAd, and looking at the Google offering my (much smaller sum) of money is on the latter.

More info here: http://moconews.net/article/419-google-expandable-mobile-ads-come-with-maps-too/