All the signs are there that mCommerce – people buying stuff through their mobile phones – is on the increase. Along with the recent appearance of some good mCommerce websites (M&S and John Lewis), eBay and Amazon have continued their mobile strategy. Ebay’s iphone app saw purchases of $350,000 sports car, a Bentley and a $150k boat. The point here is that where there is trust, mobile users will spend. Amazon are expecting to do $1 billion through mobile this year. Ebay, who made around $600 million last year through mobile now expect it to grow to at least $1.5 bn next year.
That’s interesting. But what is very interesting is that Ebay expect mobile sales to outstrip fixed internet sales within the next few years. Thinking about ebay and the immediacy of bidding on some items, it kind of makes sense.
Product manager, Oliver Cockcroft said “For eBay, mobile commerce is the future, and our plan is to innovate and hit the gas pedal—we don’t see the steep growth trajectory of mobile commerce changing”.
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