A new report out from the Financial Times shows that business users are ahead of the curve when it comes to using mobile sites and other smartphone features. One key figure is that 60% of business users access the mobile internet from their phones (and 40% of them access current affairs). In mobile marketing, B2B case studies are few and far between and it is often not considered the best channel for that sector. However, given the number of business users accessing the mobile web, it would make sense for the B2B sector to look at mobilising their site. Improving customer experience on mobile considerably improves site stickiness.

You can download the report here.