2011: The Year of Mobile Marketing

It’s a question that seems to be asked every year: ‘is this the year of mobile marketing?’ In some ways it’s impossible to say when it’s actually the year of anything. However, the signs are that 2011 could be a very good year for mobile marketing. 2010 saw the launch of iAd, the growth of the mobile web and many exciting and creative mobile campaigns. Add to that a predicted upturn in the economy and everything points to the next year as being a good one for mobile. My mobile prediction for 2011 give a greater perspective to the mobile marketing opportunities for the next 12 months.

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