The Google Mobile mobile ads blog has given some insight into the countries that generate the most traffic to their mobile Ad network, AdMob. The 80:20 rule still seems to apply, with just 17 countries out of 190 served, providing 80% of the traffic. Whilst North America is the biggest region, Asia takes second place, with Europe in third. Surprisingly India saw the most ads served in Asia. Although the country has a large mobile population, it is generally represented by lower end handsets and small data usage. However this shows the trend towards more smartphones and a growing middle class population. In Europe, the UK represented 1/3rd of advertising traffic, with France and then Germany some way behind.
With 1000% rises in traffic in some territories, Google predicted that 2011 would be a ‘break-out year for mobile’. It looks like mobile advertising has really come of age.