Where do AdMob’s 2 billion daily requests come from?

The Google Mobile mobile ads blog has given some insight into the countries that generate the most traffic to their mobile Ad network, AdMob. The 80:20 rule still seems to apply, with just 17 countries out of 190 served, providing 80% of the traffic. Whilst North America is the biggest region, Asia takes second place, with Europe in third. Surprisingly India saw the most ads served in Asia. Although the country has a large mobile population, it is generally represented by lower end handsets and small data usage. However this shows the trend towards more smartphones and a growing middle class population. In Europe, the UK represented 1/3rd of advertising traffic, with France and then Germany some way behind.

With 1000% rises in traffic in some territories, Google predicted that 2011 would be a ‘break-out year for mobile’. It looks like mobile advertising has really come of age.

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