Foursquare uses redemptions codes at the Super Bowl

The launch of Facebook Deals saw a flurry of brands tipping their toe in the location marketing waters. Many brands have tried check in offers on Foursquare, and whilst the likes of Dommino’s and McDonalds have reported a good response, there seems to have been no real measure of it. The questions still remain: how many more people, and how mandy more sales can a check-in offer generate?

Foursquare is addressing this, by working with the NFL on the forthcoming Superbowl. They have created a Super Bowl Sunday badge, and fans checking in will be given a code that they can redem it for a 20% discount at the NFL online shop. Clearly, one campaign will not be enough to give true figures, but when it comes to marketing response we are generally looking at a range of ROI or uplift. Foursquare say this is an experiment and they are not getting any revenue from it – looks like their revenue model has still not been found!

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4 thoughts on “Foursquare uses redemptions codes at the Super Bowl

  1. Pingback: Foursquare uses redemptions codes at the Super Bowl « The Future … | Mobile Marketing Site

  2. Pingback: Foursquare uses redemptions codes at the Super Bowl « The Future … | Mobile Marketing Online

  3. Pingback: Foursquare – Location Marketing and Check-in Technology « Digital Brand Marketing Educator

  4. Pingback: Ten brands that are using the Foursquare check-in « The Future of Mobile and Mobile Marketing

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