Latest iPhone and smartphone sales stats

With the end of year figures for 2010 just released, a number of interesting facts have appeared:

  1. 101 million smartphones were sold world wide in the last quarter of 2010 – more than PCs – this is the first time that they have overtaken PC usage
  2. Google’s Android, as implemented by the likes of Samsung, HTC, Motorola and LG is now the single most popular operating system for smartphones, overtaking Nokia’s Symbian
  3. Nokia remains the largest smartphone manufacturer taking 28% of the market share (up from 20% previously)
  4. Apple have overtaken RIM’s BlackBerry with a 16% share of the smartphone market, and are now second place to Nokia
  5. Apple has a market share of 5% of all mobile handsets, but makes half of all the profit

All interesting stuff, but what does it mean? Firstly, Nokia are by no means out of the running. A number of new handsets and their new operating system has kept them in the running. Whilst Apple is popular in some territories, in other parts of the world Samsung and HTC rule. As a result Android has become the larges smartphone OS out there. In the end though, Apple probably aren’t looking to take the largest market share. They are highly influential and significantly, far more profitable than anyone else. They are probably very happy with their 5% market share.

Foursquare uses redemptions codes at the Super Bowl

The launch of Facebook Deals saw a flurry of brands tipping their toe in the location marketing waters. Many brands have tried check in offers on Foursquare, and whilst the likes of Dommino’s and McDonalds have reported a good response, there seems to have been no real measure of it. The questions still remain: how many more people, and how mandy more sales can a check-in offer generate?

Foursquare is addressing this, by working with the NFL on the forthcoming Superbowl. They have created a Super Bowl Sunday badge, and fans checking in will be given a code that they can redem it for a 20% discount at the NFL online shop. Clearly, one campaign will not be enough to give true figures, but when it comes to marketing response we are generally looking at a range of ROI or uplift. Foursquare say this is an experiment and they are not getting any revenue from it – looks like their revenue model has still not been found!