Another week and another brand gets in on the mobile-retail act. This week it’s high street brand, New Look with their fully transactional mobile site. Designed and developed by MIG, the site was developed for speed and ease of navigation on mobile. In fact it ticks all the boxes on how to build a mobile retail site: one click purchase for registered users (and a fast registration process if you’re not a user), clear simple menus and social media integration to ‘like’ products.  For a clean, simple yet functional site, retailers would not go too far wrong in taking a leaf out of New Look’s book.

You can see the site by pointing your mobile phone to newlook.co.uk