Twelve Weeks in and $13m Buyout!

The record for the fastest buyout ever has to go to TV tagging company, IntoNow. The new start-up got running at the end of January (2011) and Yahoo have snapped up the company for a reported $13m. What’s TV Tagging you might ask? It’s best described as a Shazam for TV. Just as Shazam users can tag audio, then IntoNow does the same for TV.

With significant changes afoot in the world of television with the advent of IP TV, the IntoNow concept seems like a strong concept. Yahoo certainly seem to think so, hence the valuation of over $1m for each week of the company’s life.

If you can face reading it, the (smug) company blog is here:

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