Facebook Places vs Foursquare Check-Ins

What’s more popular, Facebook Places or Foursquare? WSJ published some data on Foursquare’s check-ins last week, but you would expect Facebook’s Places to be far bigger, given that they have 100 times the users of Foursquare. We don’t know for sure how many people are checking in on each network, but this comparison from Fastcompany on some of the top Facebook check-ins, shows how Foursquare compares with the same venues. Hardly surprisingly Facebook leads, especially at Facebook HQ:

Logan Airport (Boston)
Facebook: 84,000 check-ins
Foursquare: 66,908 check-ins

Cowboys Stadium (Arlington, Texas)
Facebook: 50,000
Foursquare: 20,800

Westfield Shopping Mall (London)
Facebook: 38,000
Foursquare: 11,300

Hotel Piazza di Spagna (Rome)
Facebook: 6,000
Foursquare: 1

Caesar’s Palace (Las Vegas)
Facebook: 33,000
Foursquare: 29,300

Interestingly though, apart from Hotel Piazza di Spagna in Rome, the Foursquare check-ins are not that far behind their Facebook counterpart. Although many observers thought that Places could be the end of Foursquare, it has instead seen them almost double their user base since Facebook launched their offering to 10 million users. Foursquare has the gamifaction element – the chance to win badges and that all important Mayor – that Facebook lacks. Whilst some companies beginning to work with Places and Deals, Foursquare are particularly brand friendly with some good campaigns under their belt.

One thought on “Facebook Places vs Foursquare Check-Ins

  1. I don’t look for FB to add much to places. They right now are going to worry more about getting the same features as Google

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