McDonalds Uses Giant Screen, Mobile Web and Free Food to Create Interaction

Remember the first video tennis games (or maybe you’re not old enough)? McDonalds in Sweden have recreated this using a billboard as the screen and user’s phones as the controller. No apps are required as the whole thing works by mobile web. And the incentive for the winners? Free McDonalds.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s