Tim Berners-Lee was right when he said that Facebook was anti-web. The Comscore chart below shows the almost exponential rise of Facebook, and the almost inevitable decline of The Web as we knew it. A decline of 9% in fact. Given that Facebook has essentially created their own web, within the web, how will Google+ compete with that? Many users are effectively locked in to Facebook and need a massive incentive to move social accounts. Google+ has great functionality, but Facebook is a past master of implementing good technology and doing it quickly. The chances are, Facebook will simply implement similar features to Google if they appear to becoming successful. Google do search brilliantly, and did mobile (Android) surprisingly well, but when it comes to their ability to do social, the track record isn’t so great. At best, Google+ will be for the real social media geeks and not a true mass market product.