Whilst I have been somewhat sniffy about brands using QR codes in their marketing (few people know what it is, fewer people can be bothered to scan one), there are one or two good examples of a really creative use of the codes. Here’s one from Korea (a country that does know what a QR code is, and will scan them) – the QR Code Film Festival. Scan the code and it plays a short movie clip or animation.

Note to brands and ad agencies: if you are going to use QR, then do something interesting.