Fiat Spain: nice augmented reality/image recognition campaign

In case you missed this (which I did), Fiat did an interesting image recognition campaign using street signs to promote their Evo. Users downloaded their iPhone app, and when they held it in front of various different street signs it showed further content. Hold it in front of a stop sign, there was a video and information about the breaking system. Hold it in a curve sign and it tells you how the intelligent headlights move around a bend.  At the end of the information users were encouraged to book a test drive and the whole thing was incentivised with prizes.

 

How did it fare? Over 1 million people scanned the signs and most important of all, test drives went up by 82%. All that and on a tiny budget.

There’s more on the campaign here.

Advertisements

2 thoughts on “Fiat Spain: nice augmented reality/image recognition campaign

  1. Pingback: Fiat Spain: nice augmented reality/image recognition campaign … | Logicamp

  2. Pingback: Mobile Predictions for 2012 « The Future of Mobile and Mobile Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s