Update: whilst I thought this was a good example of AR, unfortunately the targeting of the campaign itself was pulled as it ‘exploited children’s credulity and vulnerability‘ according to the ASA ruling. The problem was not the AR itself, but rather the call to action. If the child had no box to scan, Weetakid said: “What?! No Weetabix?! Why make things harder for yourself?”.  Is this the first AR campaign to be banned?

Kellogg’s have created a well-executed campaign using their character ‘Weetakid’. It’s a nice game with some of the best AR I’ve seen. It works using image recognition and scanning Weetabix packs from within the game. Available in iPhone and iPad, the app can be downloaded here.