PayPal does a Tesco’s Korea: shopping with QR

Following the much touted success of Tesco Korea’s Homeplus service, PayPal have followed suit by launching a similar effort in Singapore. The pilot scheme takes advantage of the WiFi in Singapore’s subways, not to mention the 70% smartphone penetration that the country enjoys. The company explained their ambitions in a recent blog post. Although QR has generally been poorly received by consumers, and badly implemented by brands, Tesco set a precedent by using the technology to deliver their service to a very tech-savvy and connected audience. Maybe PayPal will manage the same thing in Singapore …

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One thought on “PayPal does a Tesco’s Korea: shopping with QR

  1. Pingback: Another virtual store, this time in Belgium « The Future of Mobile and Mobile Marketing

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