What is the current UK landscape for smartphone penetration?
Around the end of 2012, the UK reached tipping point with over 50% smartphone penetration. Comscore data from January this year shows how that is distributed by age and income.
As with previous trends, the smartphones have the highest penetration in the 18-34 age group. However, the uptake amongst older audiences is rapid – 75% of all new handsets
Income is also a factor in smartphone ownership, although with some SIM-free smartphones at less than £100, that is now become less significant in defining the market:
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In terms of OS breakdown, Android continues to be the leader, but closely followed by the iPhone, however in terms of usage, iOS still dominates. RIM’s dwindling market share is largely lost to Google’s Android.
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Nice post Mark. If you’re ever looking for updated stats on mobile demographics, behaviors, market structure, etc., you might check out Factbrowser.com. You can filter by country, technology, topic, etc. Here’s our round-up of mobile stats for the UK:
http://www.factbrowser.com/tags/mobile/?and=uk
Hope you find it useful.
Thanks. I know most of those sources but it’s very useful to have them aggregated like that.
Comscore (as it said in the blog). It’s from Mobilens to be precise.
Hi. very nice post. I just wanted to ask if you have the exact figures of the smartphone penetration by age diagram. I tried to find them but I couldn’t. It would be very helpful if you could help me on that, ’cause i am desperate finding them. thanks
Not sure what you mean by ‘exact’. The figures above are fairly precise. If you are looking for anymore detail then it would only be available on a paid basis I’m afraid.
For example, on the first diagram the for the age range 18-24 is 70+! So ‘exact’ means, 72.4 or 71.8?
I see. It’s not 70+, it’s 73% as of March 2012, so the figures on the chart are accurate. However it is more useful as trends/snapshot as the data will have changed by now.
Hi mark,
Can you give me the source about this info, like whether these statistics is from Mintel or Ofcom
As the post states, the data is from Comscore Mobilens! It’s a bit out of date now.
Thank you Mark
Another small help can you please specify any websites where I can find latest demographic profile of smartphone and tablet users in UK alone.
Thank you
Hi,
Can anybody suggest where can I find data and statistics on demographics of smartphone users in UK
Thank you