Tesco launches Jubilee pop-up shop using QR and AR

As one of the first retailers to create a more virtual shopping experience in Korea, Tesco have been ahead of the curve. They have just launched an F&F pop-up shop for the Jubilee in London’s Covent Garden, which will be open until the end of the Jubilee weekend. Users can try on clothes in the store, but can’t take them home there and then. That’s because the shop has no tills. Instead, users scan a QR code and pay through their online site for collection the following day from the nearby Tescos or home delivery in 2-3 days. Alternatively, there are iPad pay points, which customers can to make their purchases.

Advertisements

4 thoughts on “Tesco launches Jubilee pop-up shop using QR and AR

  1. Pingback: Mobile Connects Fashion (and distrupts retail) « The Future of Mobile and Mobile Marketing

  2. Pingback: The Rise of the Unstore « The Future of Mobile and Mobile Marketing

  3. Pingback: ‘Unstores’ / How mobile is changing retail to create a new type of store / Mark Brill | TheMarketingblog

  4. Pingback: Mobile Predictions for 2013 « The Future of Mobile and Mobile Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s