A good example of innovation is this. A defibrillator that can be delivered to remote areas, quickly, by a drone quadracopter and managed from a smartphone. The reason why it is innovative is not the use of technology, but the application of it to address a real problem.
You can read more on it here: http://www.fastcoexist.com/3017084/this-drone-defibrillator-can-fix-your-heart-in-the-middle-of-nowhere#3
I agree.. Innovation is not neccessarily a new technology, but the application of new or existing technologies to problem solving..