The world of wearable computing is not just a human affair. Otto, a UK Startup has developed a connected collar, feeder and cloud services for dogs and cats. Think Nike Fuel for animals (but with knobs on). Otto addresses a real problem, that of the growing obesity in dogs and cats. There are 130 million overweight animals in the US, UK and France alone.

The company has developed an activity tracker that attaches to a collar. It measures the energy used by a dog and cat, which is then mapped against the size and breed to deliver a feeding plan, all controlled by a smarphone app. Additionally, a feeder can be added that automatically dispenses the right amount of food based on the energy used by the pet.

Otto is currently at the prototype stage, and the company has just launched an Indiegogo campaign to raise funds for full production here: http://www.indiegogo.com/projects/otto-petcare-systems/x/5668585