A new report from Google and the British Retail Consortium shows that mobile search for retail products grew by 181% during the first three months of 2011. That now represents 11% of all retail searches. Those retailers not in mobile better start thinking seriously about it now.
More on the report here: http://www.mobilemarketingmagazine.co.uk/content/mobile-retail-searches-rocket
If there wasn’t enough evidence already to show the growth of mobile search, Google announced last week that it was worth over $1 billion. Nice going. Google are at pains to point out that they are more than just a search company, using the success of Android as evidence. However, whilst there is no doubting the success of their mobile OS (now over 30% of the US smartphone market), the revenue comes from … well, it’s search advertising!
More on the report here, in Techcrunch: http://techcrunch.com/2011/04/14/google-q1-earnings/
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