Mobile Spam: the saga continues

This is the latest update on my continued attempts to find the people responsible for some spam text messages.
I finally phoned the company who Mblox (the mobile messaging provider) told me that they had supplied the number used for the spam replies. Apparently the company didn’t get the two emails I sent. Never mind. The guy on the phone was very helpful. He thought it was unlikely that the number/campaign was due to them, as they didn’t rent Jersey Telecom numbers from Mblox. He checked, got back to me and then got their Mblox account manager to contact me. So, in spite of 9 emails between myself and Mblox, they couldn’t give me the correct information about who they supplied the number to!
The account manager was helpful, and phoned me back with details of the company that they had supplied the number to.
An interesting side note was that the Mblox account manager told me that the press department had been aware of someone blogging about this. Yup, that’s me! It’s great that in this day and age with Google Alerts etc, companies can track comments and manage their online reputation. Strange thing is though, that Mblox press people didn’t contact me to tell me that I had been mis informed by their staff. If they had done so then they might have actually looked competent.
I will update this blog soon, with the next installment in trying to track down the spammers.

Feeling the SMS strain?

Writing in 160 characters, Alan Pascoe suggests that the networks will have trouble coping with the continued rise of SMS.

The problem is that whilst SMS has steadily increased (38% per year in the UK for example), the margins have decreased due to bundles and flat rate tariffs. He suggests that major investment in an SMS network is needed for the mobile networks to cope.

From a mobile marketing point of view, it is also significant. Not only have peer to peer text messages increased, but business SMS and mobile marketing are also on the rise. Even in the current economic climate, the opportunities for cost savings or increased customer retention are attracting many businesses to the channel.

The full article is here:

Top 10 Ways to Utilise Mobile Marketing

Mobile offers a variety of channels for marketing – SMS, MMS, Mobile Internet, Bluetooth and Apps. Without doubt, SMS remains king, but marketers are looking at a whole range of methods for marketing to their audience. The following is a brief guide to the 10 best ways to engage through mobile marketing:

1. Customer relationship marketing

When companies first approach mobile marketing they typically think of customer acquisition as the main aim. However, the best place to start is often with existing customers, to improve relationships and uplift.
Once mobile marketing has been developed through existing customers then the move to acquisition is much easier.

2. Ticketing and Vouchering

Simply sending a promotional message is not the most effective way to engage customers. Vouchering and ticketing offer some excellent opportunities for a simple, yet compelling offer. It is cheap, simple and easily redeemable.

3. Mobile Sites

Few companies have a mobile site, thinking few people will browse it. In reality mobile users will browse your web site through their phone. Surely it’s better to ensure that the site is actually optimised for the mobile user to offer the clearest, simplest and best experience.

4. Apps

This year has been all about apps, and iphone apps in particular. Mobile applications offer an excellent way to engage customers. Generally the most successful marketing apps have been utilities to engage customers – from BA’s fight times, to Nike’s training apps – they offer the best opportunity for sophisticated marketing campaigns.

5. Bluetooth Marketing

Bluetooth proximity marketing is finally coming of age. Good hardware combined with powerful management software means that sending rich content to mobile users in situ is a real possibility. Recent Bluetooth campaigns have shown a high level of take up by mobile users.

6. Text to win/text voting

This old classic has shown it’s resilience and continues to offer potential. The recent Walker’s SMS campaign saw over 1 million responses.

7. QR

Although it hasn’t entirely taken off, Quick Recognition codes have resulted in some successful campaigns: Pepsi’s QR offer this year saw a large response, as well as campaigns by car manufacturers such as BMW and Volvo.

8. Appointment Reminders

It’s simple, but effective. If a business relies on people turning up to appointments, then SMS has been shown to significantly improve turn up rates – from health and beauty, through to the motor trade, it is a simple way to bring in more customers.

9. Location Services

LBS has never really shown it’s true potential due to issues of privacy and cost of delivery. However, location apps, such as Last Minute’s NRU, have shown how location-based information can bring real marketing benefits.

10. UGC and Social Media

It’s not all one way traffic! Encouraging, even incentivising users to submit their own content whether through mobile internet, SMS or Bluetooth is the future for mobile marketing. Mobile Social Media, from twitter to facebook offer true long term potential.