App store changes to boost mobile advertising

It’s not just the development platforms that have been relaxed by Apple in their recent app store guideline update. It looks like in-app advertising will be open to various competitors in the mobile ad space. A number of mobile advertising companies were understandably excited by the prospect.

Apple (finally) publishes app store guidelines

Developers and app publishers have previously criticised Apple for it’s lack of guidelines in reviewing apps. Some commentators have suggested that the openess of Android’s Market may drive developers there in the future.

I’m sure Apple are not remotely threatened by Android apps (at the moment), but they have seen fit to publish their app review guidelines to developers (and it quickly found it’s way onto everywhere else on the internet). And it’s a pretty chatty and helpful document: “We have over 250,000 apps in the App Store. We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted,” is one example.

They have also relaxed the guidelines on which tools can be used to create apps – another bone of contention for many developers. They will allow any tools as long as it maintains the integrity of their security.

To some this may appear to be an insignificant move, but from a developer standpoint it is a major step forward.