Domino’s Uses Blippar in AR Campaign

The pizza chain, Domino’s is one of the UK’s more forward thinking brands in mobile. Apps, Foursquare check-in offers and iPad apps have all been part of their mobile arsenal. This time, they have made their bus shelter posters ‘Blippable’ to promote their 555 (£5.55) pizza campaign. iPhone owners can user the Blippar App in front of the poster to claim their offer. As with QR, image recognition should be planned for context, engagement and targeting. It will be interesting to see if Domino’s have got it right with this campaign, but full marks to them for getting out there and trying it.