Brand-based social location is gathering momentum in Europe. The latest brand to join is Republic, the fashion retailer, with a Facebook Deals offer. They will be offering up to 20% discounts for any of their 43,000 Facebook fans who check-in through Facebook Places.
Facebook Deals, similar to Foursqaure’s Check-In Offers, launches in Europe from Monday 31st Jan. One of the first up is Argos, who are using it for charity donations. The first 10,000 people to check in through Facebook Places will see £1 each being donated to the Teenage Cancer Trust. With 1/3rd of the company’s sales coming through their website, and 60,000 plus fans on Facebook, it looks like Argos will find their 10,000 check-in’s pretty quickly.
Whilst the Argos deal is the most high profile, other brands including Debenhams, O2, Alton Towers and Mazda are also taking iniatives. YoSushi! who are offering 5 free plates and a drink for those checking in to selected restaurants. At a time when retail sales are taking a plunge in the UK, Facebook Deals may help drive some business back to the high street.