I’ve dug up a some more information to enhance my post about Nokia Ovi Store’s 3 million users per day. I guessed that there were around 195m Nokia Smartphone users worldwide. Not a bad guess. Nokia tell us that 165m people are registered with the Ovi Store. Great news. It still puts them way below itunes app downloads though. This handy chart shows the comparison between the two:
Developers and app publishers have previously criticised Apple for it’s lack of guidelines in reviewing apps. Some commentators have suggested that the openess of Android’s Market may drive developers there in the future.
I’m sure Apple are not remotely threatened by Android apps (at the moment), but they have seen fit to publish their app review guidelines to developers (and it quickly found it’s way onto everywhere else on the internet). And it’s a pretty chatty and helpful document: “We have over 250,000 apps in the App Store. We don’t need any more Fart apps. If your app doesn’t do something useful or provide some form of lasting entertainment, it may not be accepted,” is one example.
They have also relaxed the guidelines on which tools can be used to create apps – another bone of contention for many developers. They will allow any tools as long as it maintains the integrity of their security.
To some this may appear to be an insignificant move, but from a developer standpoint it is a major step forward.
Apples new development which allows purchasing to be make within applications could become a significant change for the appstore revenue marketing.
Until now, apps were either free or paid. If you donwloaded the light version, you had to make a second download to upgrade to the paid app. Now, it can be done within the app itself. This seamlessness will undoubtedly encourage the take up of paid apps. At the same time I think it has good potential for the app consumer. Hopefully app developers will be more likely to offer free, lite versions as the upgrade option is simple.
However it goes further than that. The new move means that subscription and additional content can be sold through the app using micro payments. It will be interesting to see how this will affect the sales and revenue from istore apps.
There is a flip side to this though. According to MobileCrunch, however, the motive may have more to do with piracy prevention than anything. There is no doubt that pricay, or cracked iphone apps is a problem for developers. Many of them see 70-80% of their app usage coming from pirated copies. The in app purchase means that the app will require a unforgable receipt in order to run. These are authenticated on an app store server. Of course the problem is that it will require a data connection in order to run the app each time. Certain apps, such as single player games do not require any further connections. With the new system trying to use them on the London Underground, for example, will make them obsolete.
With a highly vocal anti-DRM movement out there, it could perhaps do more harm than good to the iphone appstore.