Android beats iPhone: this time it’s free apps

The rise and rise of Android continues. After becoming the most popular smartphone OS earlier this year, it would seem that there are more free apps available for Android than the iPhone. Although based on US-figures, data from app research company Distimo shows that whilst iTunes has more apps in total (300,000 vs 200,000 Android apps), over half of the Android Market ones are free.  The forecast also predicts that there will be more apps in The Market than iTunes before the end of the year.

The other interesting bit of data is the trend in iPad apps, which grew by 12%. Whilst app costs have dropped for other (mobile) platforms, the iPad app prices have risen.

Click here for more on these stats

Ping: the power of recommendation

Of all the new announcements from Apple yesterday, the one that I find the most interesting is Ping. What Apple have done is typically, er, Apple! They have taken a good idea, namely personal recommendations, and integrated it seemlessly and beautifully into itunes. The bit that I find a little odd though is the focus on music in particular. Certainly music is something that people like to share, and Apple will create plenty of upsale opportunities with Ping. However, are they missing a trick by not including apps? A year after the launch of the App Store, Steve Jobs said he was surprised by the take up of the app store. Conversely itunes downloads from iphones were probably lower than Apple expected. So, if we’re looking at Ping in the mobile context perhaps the lesson here is to focus on the app side of the recommedations?