Meat Pack shoe store uses gamification and a bit of hijacking

The Guatemalan shoe store, Meat Pack have created a (with their agency Saatchi and Saatchi) clever app to drive footfall (no pun intended). The concept was delivered as an update to their existing and well-used app. Using GPS it would send an alert when the user was near a trainer brand store. The alert would offer a timed discount, starting at 99% off and slowing ticking down until the customer raced to the Meat Pack store . The campaign saw over 600 people ‘hijacked’ from brand stores and the fastest to get there managed to receive an 89% discount.