New statistics show that in spite of Android’s domination of mobile handsets, iOS and the iPad dominate data usage
The latest figures from Comscore show that Android now dominates the smartphone market in the US, and an increase on the previous year. This has largely been at the expense of Symbian (Nokia) and RIM (BlackBerry):
| Top Smartphone Platforms 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| May-11 | Aug-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 38.1% | 43.7% | 5.6 | |
| Apple | 26.6% | 27.3% | 0.7 |
| RIM | 24.7% | 19.7% | -5.0 |
| Microsoft | 5.8% | 5.7% | -0.1 |
| Symbian | 2.1% | 1.8% | -0.3 |
In terms of handset ownership, Samsung are the largest, followed by LG and Motorola. Apple, though popular, represent less than 10% of the handset market:
| Top Mobile OEMs 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| May-11 | Aug-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.8% | 25.3% | 0.5 |
| LG | 21.1% | 21.0% | -0.1 |
| Motorola | 15.1% | 14.0% | -1.1 |
| Apple | 8.7% | 9.8% | 1.1 |
| RIM | 8.1% | 7.1% | -1.0 |
However, when it comes to OS usage, Apple dominates with their iOS. There has been previous evidence that iPhone users do more of everything than other OSs – more app downloading, more web browsing, more social media. Add other iOS devices in the form of the iPad (and a few iPod Touches) and Apple’s operating system dominate the market. However, it is the iPad that takes the most traffic of all. Whilst the iPhone accounts for 42% of data, Apple’s tablet has nearly 47% of all data traffic and 97% of all tablet-based online usage.
| OS Market Share by Digital Traffic (Browser-Based Page Views) August 2011 Total U.S. – Home and Work Locations Source: comScore Device Essentials |
|
| Device Platforms | Share (%) of Non-Computer Traffic |
| Apple iOS | 58.5% |
| Google Android | 31.9% |
| RIM | 5.0% |
| Other Platforms | 4.6% |
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