iphone vs Android: will porn be the killer app?

Apple has taken the high moral ground when it comes to certain areas of specialist entertainment. Yup, we’re talking about porn. The iphone appstore has been very prudish when it comes to adult related content. They even banned a dictionary app which included the words ‘fuck’ and ‘piss’ – it was later accepted as R15 after the f word was removed. Whilst I wouldn’t expect Apple to endorse adult entertainment (and they clearly do not), the exclusivity of the appstore means that it is not possible (without jailbreaking an iphone) to have any adult apps. The interest in porn clearly exists with iphone users. One of the most read articles on this blog was about a midly titilating app called iblush babes. Furthermore, a recent report showed that one in five people have viewed porn on their iphone, presumably via the mobile web.

The companies that are supporting Android, haven’t endorsed porn either – far from it. There is a big difference, however. They don’t control the delivery of apps in the same way as Apple’s iphone. One company called has done the indecent thing, taking advantage of Android’s more open approach to set up an app store for adult entertainment called MiKandi.

When it comes to technology, history would suggest that porn is the killer app. VHS took off (and ultimately won out over Betamax) with it’s adoption by the porn industry. Similarly broadband took off because it provided easy access to adult websites. So, is it possible that easier access to porn through the Android will see Google’s mobile OS win out in the end?

One in five watch porn on their iphone

This probably comes under the ‘no shit Sherlock’ category, but a recent study by Gadgetology found that one in five iphone users regularly watches adult material on their phone. What is interesting is that Blackberry users watched less than iphone users.

The reasons are probably varied: the iphone is highly usuable, and watching videos is an integral application. It may also be that Blackberry traditionally has a greater appeal to the business user, with many companies issuing the RIM handsets to their staff. Conversely an m:metrics study showed that 70% of iphone users are men, whereas the Blackberry has a 60:40% male:female ratio.

It does, however, help explain part of the appeal of the iphone. Historically many technologies have taken off where it has allowed users to access porn: VHS (in fact, the success of VHS over Betamax is often considered down to the porn industry adopting the former format), e-commerce, broadband. Even the now defunct Poloroid had an appeal to the home made-porn market.

The recent wide spread press coverage of iblushbabes, shows the sizable appetite for adult content on mobile phones.