Playboy app for the iphone announced

In a move that appears to be a shift from Apple’s high moral policy over app content, they have allowed Playboy’s app. The magazine will be available on the iphone at a cost of $1.79 per issue.

Previously Apple has banned content on the grounds of language or content. Whilst Playboy’s nudity is relatively tame these days, it still seems to be a change in the app store policy. Or is it a case that Playboy (logo is as iconic as Apple’s own) are being favoured as a brand?