SMS: simple and effective

In spite of being just a small campaign for a small business, this is a classic demonstration of how SMS can be the most effective channel for marketing. A hairdressers, Headrush Salon, in Brighton started using SMS reminders for missed appointments, and reduced them by 70%. So that’s effectively a 70% increase in customers. Whilst brands and agencies always want to hear the grand examples of great bits of new technology, that isn’t always the case. More often than not mobile marketing is about being simple and effective.