Audi’s AR Car Manual

How many of us in mobile marketing proposed something like this (most of us, I guess)? Well, Audi have done it, and created the first interactive AR manual:

Audi AR

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The Mobile Campaign that’s Anti-Mobile

Besides bringing great benefits, smartphones are also a scourge. Look in any bar and see how many groups of ‘friends’ are stuck on their phones, ignoring each other and not speaking. One of the most useful things that brands can do (especially leisure brands) is to give users a break from their devices. Here’s a concept to make people put away their phones and talk to each other, the Offline Glass.  The glass has a section taken out at the bottom. It will only stand up if a phone is propping up the glass. Clever.