Month: October 2013

Some useful social media tools …

/ Mark Brill / Leave a comment

A useful list of social media tools from get2growth.com/ (see the resources section for more useful stuff).

Social / Influencer Tracking

PeerIndex – Measures social interactions across the web to help you understand the people you influence online (Twitter, LinkedIn, Facebook, Quora)
Little Bird – On demand expert and influencer discovery and engagement tool validated by their peers on any topical community (Twitter, LinkedIn, Facebook, YouTube, Google+)
Traackr – Tool for finding the right influencers through social media and understanding how to engage with them.
Mentionmapp – Twitter network analysis and data visualization.
Topsy – Measurement and analysis tool for social conversations to identify key thoughts, opinion and content being shared over time or in real-time (Twitter, Google+)
Klout – Social media analytics tool that scores and ranks users’ influence using a ‘Klout Score’ from 1 to 100 ( Twitter, Facebook, Google+, LinkedIn, Foursquare, Wikipedia, Instagram)
CircleCount – Google+ profile statistics and influencer measurement.
Kred – Uses social data and influence measurement to produce a personal visual stream from Twitter ID activity or hashtags based on communities connected by interests and affiliations.
twtrland.com – Visualizes social footprints to help you discover new connections, understand their impact and find better ways to connect.
Followerwonk – Twitter analytics, follower segmentation, social graph tracking, and more.
who.unfollowed.me – Check your Twitter unfollowers, see who is not following you back and who you are not following back.
Radian6 (Salesforce Marketing Cloud) – Social media monitoring tools, social media engagement software and social marketing.

Social Media / Content Management & Marketing
Buffer – Tool for collating and sharing online content via social feeds throughout the day.
Hootsuite – Social Media dashboard to manage and measure across social networks.
Tweetdeck – Twitter management and insights dashboard for power users.
Ning – Online platform to create custom social networks from scratch or to integrate with current sites; also integrates with Facebook, Twitter, Google and Yahoo!
AddThis – Social infrastructure and analytics platform with personal and social web sharing tools.
DivvyHQ – Content editorial planning and production tool.
Kapost – Software platform for organizing content marketing into a structured business process with calendar, workflow and analytics.
Compendium – Orchestrates all of the content necessary to maintain a consistent message for your brand from both inside and outside your company.
WordPress Editorial Calendar – WordPress plug-in allows you to set up all your posts in a simple calendar format with clean interface that allows you to drag and drop blog posts to better manage your ideas.
Publicate – Easily organise your content or content you’ve discovered to share, publish and showcase.

SEO / SEM & Keyword Research
Google Keywords – Enter keywords or phrases to see what related word searches your ad will show on.
Wordtracker – Keyword research tool to discover high performing keywords based on your subjects and messages.
SEMrush – Keyword and competitor research tool providing ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and more.
WooRank – Website review and SEO tool for tracking and optimizing your site.

 

 

How Brands can Create a Better Service through Mobile

/ Mark Brill / Leave a comment

It seems obvious, but as an ‘always there, always on’ channel, mobile gives brands the opportunity to give their customers a better, more frictionless service. Mary Meeker has highlighted the media shift from traditional channels to mobile and tablet devices. Google has shown that mobile is used at every stage of the consumer journey, and 80% of users are doing that in conjunction with other media. For example, their recent in-store study found that customers often use their smartphones as an assistant to check information whilst they are in-store.

Mobile service may seem obvious, yet many brands fail to do it. An IAB study found that only 63% of the top 100 brands have a mobile optimised website. Even where there are mobile sites, there is a limited mobile experience. A recent DMA study highlighted an often over-looked area for brand service. Making a phone call! Simple services such as click-to-call buttons or scheduled call-backs were top of the consumer priority list.

In spite of this, some brands have understood the need to create a mobile-optimised experience across their whole service – from Marks and Spencer to Nike to Starbucks. The following Slideshare shows the issue and how brands can gain some quick wins from a simple, yet optimised mobile service: