Bluetooth Marketing, the next big thing in mobile marketing?

The previous post is an article that I wrote about Bluetooth marketing. It seems that many people in marketing are potentially excited about it. The opportunities from a fast, non-network-based marketing medium seem huge. So why hasn’t it really taken off yet?

Regulations

In speaking to one major marketing magazine, they believed that advertisers were put off by the confusion over the regulations, that put Bluetooth outside the PEC regs. I’m not convinced. The barrier is more likely to be technology or even confidence that there are enough Bluetooth devices.

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