Twitter acquires Cloudhopper: new opportunities for mobile marketing?

Twitter announced yesterday that it is to acquire start up company, Cloudhopper. This will enable the micro blogging site to provide users with the facility to send tweets directly to mobile phones by SMS or MMS. Twitters move seems to be to allow anyone to interact with their platform even without an internet connection. Besides the huge potential to significantly increase the Twitter user base, it could also create a brand opportunity to send tweets as text messages directly to their followers phones. It will require brands to carefully work out their engagement strategy for it to work for them … and in the meantime Twitter will have to work out its revenue strategy.

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