Mobile analysts, Royal Pingdom, have produced some surprising research regarding worldwide mobile web usage. Proportionately it is highest in Asia and Africa. Not only that, the most used handsets by far are Nokia’s running Symbian OS. Or is it really that surprising? Given that these are proportional figures comparing fixed vs mobile web, rather than volumes. In the UK for example, 20m+ people access the mobile web every month. That represents over 20% of mobile users, however proportionately the web usage only accounts for just a few percent. That’s because mobile access is shorter demonstrating a more ‘snacking’ behaviour. In large parts of Africa and Asia, fixed web is difficult to obtain, and mobile offers the only practical way to get online. Similarly with the handsets, the iPhones and BlackBerrys of this world are just not available in many of those countries. They are the places where Nokia dominate.
Some countries particularly stand out for their relatively high mobile web usage: in Nigeria it’s 25% and in India and Bangladesh it’s 15%. What the figures don’t tell us is what kind of web usage it is. Are they browsing mobile optimised sites? Social media? Or email? Certainly the predictions that mobile web will overtake the fixed web in the next few years look very realistic.