A new report from TBG for Facebook discovered that the social networking site’s mobile advertising generates 4x more click through’s than Twitter’s ads.
The figures were based on 278 million impressions on Facebook ads in June 2012. What’s also interesting is that the report says the CTR on mobile is 14 times more than desktop and Facebook Newsfeeds are the most successful area. This seems to go against expectations from the company in their IPO launch document, which suggested that as consumers are moving towards mobile, there will be a reduction in income as revenues tend to be lower in the channel.
There are a few other interesting stats in the report, which can be found on TechCrunch.